Beth E. Zonis

Principal and Founder

Overview

Eco Marketing was founded to bring together Ms Zonis'

sales, marketing and business development expertise, and

her passion for the environment.  With over 25 years of

experience selling and marketing both engineering and

high tech solutions, she has put several startups on the

map – helping to grow one company from 10 to 1000

employees in 5 years. 

Under her direction at IBM (where she worked for 10 years), the global market for IBM’s green data center and energy efficiency services for mid-sized businesses grew by over 125% in one year.  Plus, an unprecedented 70% of clients of IBM’s Scalable Modular Data Center, an energy efficient solution, became references!

Ms Zonis holds a BA, cum laude, from Wellesley College (double major in French and Political Science), a Certificat de Science Politique from the Institut de Science Politique in Paris, and an MBA from Boston University. She holds a certificate in Sustainable Business from the University of Southern Maine.

Fluent in French and Spanish, she also speaks some Mandarin Chinese.

Smart energy

Ms Zonis' work in smart energy began with energy efficiency in the data center.  In 2009 she mentored a finalist and a semi-finalist in MIT’s Ignite Clean Energy, and she continues to be a mentor in the 2010 Clean Tech Open competition.  She's a member the Massachusetts Audubon Society, a member of the Lexington Global Warming Action Coalition, and a member of the Lexington Energy Conservation Committee to improve energy efficiency in Lexington, MA.

Eco Marketing clients include: an energy efficiency company improving the smart grid in New York, a compressed air energy storage startup, a few solar PV companies, a provider of home and business heating efficiency solutions, a sustainability consultancy, and the Town of Lexington, MA.

Smart marketing

Ms Zonis' peers and clients view her as a “marketing leader” who is both “strategic and tactical.” They describe her as "an innovative marketeer with a proven track record of driving results." Her expertise includes market research and analysis, strategy and planning, communications and campaigns, partnerships and customer loyalty, and all the steps in between. With budgets ranging from next to nothing to over $1 million, Eco Marketing makes marketing programs work. They generate leads. They grow businesses.

Seminars and customer publications demonstrate my experience

• In July 2009 Ms Zonis was part of a panel on Green Marketing for the New England Women in Energy and the Environment.
• In June 2009 she moderated a session called Differentiation in a Sea of Green at the Green Innovation for Business unconference.
• With her input and direction, especially about server rooms, InfoTech produced this market study: Green IT: Why mid-size companies are investing now.