Register now for a 50% discount!  Enter code: EcoBeth at registration. The 2nd Annual Massachusetts Sustainable Economy Conference Monday, May 2, 2011 8:30 am – 5:00 pm Federal Reserve Bank of Boston 600 Atlantic Avenue  Boston, MA  02210 Improve and Grow the Economy of the Commonwealth by Advancing Business Sustainability The Sustainable Economy Conference (SEC) includes principled [...]

Massachusetts has the unique opportunity to be a world leader in Green Chemistry.  Many local colleges and universities have Green Chemistry courses, including UMass Boston with the country’s first PhD program in Green Chemistry.  With the help of John Warner, President and Chief Technology Officer of Warner Babcock Institute for Green Chemistry and Paul Anastas, [...]

On August 2, 2010, UL Environment and Greener World Media released a draft sustainability certification for manufacturing companies. On August 4, John Warner of Warner Babcock Institute for Green Chemistry (also known as the “Father of Green Chemistry”) spoke at the Cleantech InnoVenture Center in Lynn, MA. Here are the key components of UL’s and [...]

Eco Marketing requires all of the usual marketing considerations, but nuanced.  For every organization the starting point should be a value proposition that is meaningful to your customers.  As Jacqueline Ottman explains in Green Marketing Myopia[1], it’s important not to get too carried away with the green-ness or sustainability of your offering, at the expense [...]