Eco Marketing requires all of the usual marketing considerations, but nuanced.  For every organization the starting point should be a value proposition that is meaningful to your customers.  As Jacqueline Ottman explains in Green Marketing Myopia[1], it’s important not to get too carried away with the green-ness or sustainability of your offering, at the expense [...]

LEXINGTON – Energy efficient buildings. Holiday lights. Streetlights. Traffic lights. BigBelly® solar trash compactors. Lexington continues to seek new ways of reducing energy and costs. Here are some of the details. If you have suggestions or questions about the Lexington Energy Challenge and other energy reduction efforts in town, please contact LexEnergyChallenge@ci.ma.lexington.us. Read more >>

LEXINGTON – Lexington is a town that understands the importance of climate action. The Energy Conservation Committee (ECC), the Department of Public Facilities (DPF), the Department of Public Works (DPW), the Chamber of Commerce, and many citizens and employees are working together to make a difference. The objectives are to reduce dependence on fossil fuels [...]