Here’s the presentation we gave at the CleanTech InnoVenture Center in Lynn, MA on August 17, 2011. Thank you to all who participated! It was a lively discussion. Smart marketing – Entrepreneur U View more presentations from Beth Zonis

Eco Marketing requires all of the usual marketing considerations, but nuanced.  For every organization the starting point should be a value proposition that is meaningful to your customers.  As Jacqueline Ottman explains in Green Marketing Myopia[1], it’s important not to get too carried away with the green-ness or sustainability of your offering, at the expense [...]

Tell your story with passion.  Passion can be contagious.  And genuine passion gets noticed. At the same time, it’s important to have a unique value proposition: Who cares about what you do? (What is their challenge, problem, immediate need?) What do you do to solve their problem(s)? What makes you unique and better than available [...]